Every answer is grounded in fifteen years of real consumer product work. Ask whatever you'd ask in a room.
I'll answer from my actual work. If I don't know something, I'll say so.
Thirty minutes of prep, no coaching background, a bag of cones. One tap and they have a practice plan calibrated to their team, their roster, and what they worked on last week.
Six projects, hundreds of millions of users, the receipts behind the resume. Tap any card to read the scouting report.
Built Yahoo's first paid subscription tier in six months from kickoff. Prioritized billing infrastructure first, launched lean, then spent year one watching what users actually did. 70% of purchases happened during drafts. That insight rewrote two years of roadmap.
Led product for Cowboy Channel Plus, the subscription streaming app, and Pro Fantasy Rodeo, the paid fantasy game. Shifted CC+ toward premium owned programming and fixed broken purchase flows ahead of NFR, producing the highest subscription sales in the product's history. On PFR, simplified lineup building and partnered with marketing to cross-sell CC+ subs into the game, driving record revenue for the year.
Built a personalized push program connecting each user's lineup to live game action, driving a 15% lift in users watching games. Expanded across content types — big stat lines, close matchups, editorial — sustaining a 38% open rate and 10% year-over-year engagement growth. The tight loop between content and consumption most apps never pull off.
Evaluated build vs. buy, led integration and launch. Became one of the platform's highest-used features. Used for draft organization, trade talks, and the trash talk that keeps leagues alive March to January.
Identified Fantasy Football users with high NBA engagement and built a cross-sport growth motion in partnership with the league. Grew Fantasy Basketball users 22% by meeting users where they already were instead of acquiring net new ones. The cheapest growth is always the user you already have.
Operated contest inventory, overlay strategy, and lobby dynamics for one of the top-three US DFS platforms. Supply and demand matching, 1M+ users, $100M+ in annual entry fees. The work that taught me what marketplaces actually need.